Descargar EBOOK Brand you 50 autor TOM PETERS gratis online


Descargar EBOOK Brand you 50 autor TOM PETERS gratis online Título Del Libro: Brand you 50
ISBN 13: 9780375407727
Idioma del libro: ES
El formato de libro: PDF, Epub, Doc, Txt
El tamaño del archivo: 695 Kb
El autor del libro: TOM PETERS
El editor: VINTAGE INTERNATIONAL. RANDOM HOUSE

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Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."

Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.

A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.

But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.

I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.

Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You.

In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.


El autor es TOM PETERS escribió un interesante libro titulado Brand you 50. El libro de la publicó la editorial VINTAGE INTERNATIONAL. RANDOM HOUSE, y en este momento por el libro de Brand you 50 PDF ISBN (9780375407727) es necesario pagar 25.40 euros por copia. Sin embargo, en nuestro sitio, Le ofrecemos descargar el libro Brand you 50 EPUB y otros formatos totalmente gratis para leer en el ordenador u otros dispositivos electrónicos. Con nosotros usted puede encontrar otros libros del autor TOM PETERS, que te pueden gustar, igual que el libro de Brand you 50 EPUB. Únete a nuestra comunidad y recibe gratis el libro de Brand you 50 EPUB y otros, no menos interesantes de la edición.




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Reseñas de libro Brand you 50


Iker

Este libro es elegante!

Hugo

De manera contradictoria. Por un lado aprieta, y por el otro...

Sara

Un libro ordinario.

Samuel

De una sola vez de leer!

Ana

Útil de un libro para la liberación de las emociones negativas y de la obtención de la alegría.




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Descargar EBOOK Brand you 50 autor TOM PETERS gratis online

PDF: brand-you-50.pdf Brand you 50 PDF
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DOC: brand-you-50.doc Brand you 50 DOC
TXT: brand-you-50.txt Brand you 50 TXT